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2010 ford fiesta sedan
Ford said it was going to tone down the trucks and focus on small cars—and follows it up with the decision to sell both sedan and hatchback versions of the Ford Fiesta B-segment car in North America starting in 2010.
The sedan was always a given for this market, but the automaker was gauging public reaction to different bodystyles of the Verve concepts shown at past auto shows to determine interest in the five-door hatch—the three-door hatch was never considered a viable option for the U.S.
Ford now announces there will in fact be a hatch offered here, without specifying whether that means just the five-door. We also await details on the powertrain which has been described only as a fuel-efficient four-cylinder of undisclosed displacement and performance.
As a global car, the Fiesta will be produced on all major continents. The North American versions will be assembled at Ford’s Cuautitlan, Mexico, plant with production slated to begin in early 2010. The automaker is converting its F-series production for the Mexican market to car assembly, with construction to begin this year on the plant changes. Mexicans will import pickups from the U.S. in the future.
Ford also says it is adding a new diesel engine line at its Chihuahua engine plant in Mexico that already makes inline-four-cylinder gasoline engines. The diesels will be used in light and medium-duty trucks globally, including Ford’s first diesel application for the 2010 F-150.
Plans for a new joint venture transmission plant with Getrag in Guanajuato complete what will amount to a $3 billion investment by Ford in its Mexican operations.